Beauty, Science, and Purpose: The Essence of Luiglow
I’m Luiza – hairdresser, entrepreneur, and founder of Luiglow.
My journey with beauty has never been just about aesthetics, but about genuine transformation. From an early age, I understood that caring for hair is an act of identity, power, and self-expression.
I’m married and the mother of two wonderful children, and my family is the foundation that drives me to dream big. Everything I build carries a greater purpose: to impact lives through excellence.
Beauty has always fascinated me, but my quest has always gone beyond the ordinary. I saw the frustration of so many people investing in soulless products—products without essence, without real results. The lack of solutions that combined high technology, innovation, and sophistication made me realize it was time to create something truly disruptive. That’s how Luiglow was born—a brand that restores the power of your natural beauty and elevates hair care to a new level of sensory experience and real transformation.
Here, science and purpose meet. Every ingredient, every formula, every detail is meticulously developed to deliver not just results, but a sublime experience of renewal, self-care, and transformation. Luiglow isn’t about fleeting trends; it’s about timeless innovation, capable of restoring, strengthening, and revealing the best version of your hair—and of yourself.
I believe that true luxury isn’t about excess, but about the excellence of our products. It’s in the ritual that awakens the senses, the velvety touch, the unparalleled shine, and the confidence that’s born when you look in the mirror.
Beyond my work, I’m driven by a passion for exploring the world, absorbing new cultures, and bringing to Luiglow the most refined and innovative ideas. With each journey, I carry lessons that transcend borders and shape the essence of the brand.
And above all, my faith guides every step. I place God at the forefront of everything I build, and Luiglow is the result of that surrender. It was born with a greater purpose: to redefine standards, rescue authenticity, and transform lives through hair care.
Luiglow is more than a brand—it’s a manifesto of beauty, sophistication, and innovation. Because taking care of yourself is not a superficial act—it’s a return to your most powerful essence.
Our Mission
To elevate hair care into an experience of excellence and innovation, delivering extraordinary results through high-performance formulas and sophisticated rituals. Luiglow is the fusion of science, art, and purpose, creating a new standard of beauty excellence.
Our Values
Absolute Excellence – Our pursuit of perfection is reflected in every formula, every innovation, and every detail of the Luiglow experience.
Authentic Exclusivity – We create unique products designed for those who seek sophistication and unmatched results.
Smart Sustainability – Beauty and awareness go hand in hand. We value premium ingredients, ethical processes, and positive impact.
Real Transformation – Our mission goes beyond hair; we aim to awaken power, confidence, and authenticity in each person.
Faith and Integrity – We lead with truth, ethics, and the certainty that our purpose is greater than ourselves.

